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| Inventor Wilston Hickey |
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NEW
YORK - Shark Tank millionaire Robert Herjavec fought off two other Shark Tank
members to win the right to invest in "Dip Your Wick", at an episode
to be aired during September 2014. Inventor Wilston Hickey, a 77-year-old
college dropout, originally from Troy, New York, received $169,000 in
funding a 10% interest in his company, Dip Your Wick, LLC, a North
Dakota limited liability company.
Mr.
Hickey said that he was inspired to invent Dip Your Wick when browsing at a
Home Depot store in Fargo, where he presently resides. He noticed the
plastic tool coatings in the paint department, which enable tools to be coated
with a rubber or plastic coating. Hickey bought a can of Plasti Dip to
coat the rusting handles of his pliers, but when doing so he accidentally
spilled some on his most private part, which quickly coated it.
"It
was like a gift from Allah", Hickey told the Shark Tank members.
"This is way easier than wrestling with a Trojan if you haven't had
Daily Cialis". After trying different combinations of products and
application methods, he finally developed Dip Your Wick in both an aerosol
spray-on product and a traditional can to which a male penis can be quickly
dipped prior to lovemaking.
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| Barbara Cochran |
Hickey
has applied for a utility patent, and the application is pending. Because
of the unusual sensitivity of the product, the Shark Tank members (other than
Barbara Cochran) went to a screened-in area to try out a sample, and were duly
impressed with the ease of use. During the negotiations with Mr. Hickey,
Barbara quickly announced "I'm
out", but some of the other four investors made various offers and commented
favorably about the product.
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| Robert Herjavec |
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| Damon John |
Asked
what the funding will be used for, Hickey said that he will use it to
experiment with expanding the line to offer various colors and flavors, "just like Trojan," and for some advertising in Hustler, Ebony,
and Cosmos magazines. At the present time, Dip Your Wick is available
only in jet black and linen colors. Damon John, who tried the linen sample, was very impressed, although he believed that the off-white color made his penis look small. At the same time, Robert Herjavec said that he was excited after trying the jet black sample. "I feel like a real African American stud", Herjavec said. Damon John offered the $169,000 but demanded a 51% equity interest in the company. Mark Cuban just laughed but said that he doubted whether his team members would use the product, and therefore he was out. Billionaire Kevin O'Leary offered Hickey the requested $169,000, but in turn wanted a $1.00 per unit royalty in perpetuity, an offer that was rejected on Barbara's advice.
Advertising
for Dip Your Wick will appear in print and online ads starting in October, and
may be demonstrated on QVC.
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